Datamars has always been a pioneer in the development, design, manufacture and implementation of RFID-based products and solutions. The focus on fully integrated product portfolios and technological innovation has earned Datamars' brands the number one market position in RFID solutions for animal and textile identification. Datamars is the only vertically integrated supplier of these markets providing all the key components of the RFID solution and making customization and adaptation for specific customer requirements a core capability and differentiating factor. These strengths have also gained Datamars a reputation for quality and performance worldwide.

Through its long-standing collaboration and close links with the most important RFID industry stakeholders and end users, the Datamars team has developed a broad business understanding and clear vision of where and when RFID can optimize key business processes and provide a positive return on investment. This vision will enable Datamars to successfully introduce its state-of-the-art RFID technology into those markets that can benefit from innovating their processes via the contactless identification capabilities of RFID.

• Datamars is the Inventor of the LAUNDRYCHIP™
• Datamars was among the architects of the ISO standards for electronic identification of animals (ISO 11784 & 11785), published in 1996.
• Datamars was the first company to offer worldwide ISO compliant solutions.
• Datamars owns various patents & trademarks related to RFID technology.