Lugano, Switzerland, June 18, 2009 - Datamars, a leading global supplier of high performance RFID-based solutions, has launched a series of online videos demonstrating the use of RFID systems for inventory tracking and asset management.  One of the videos features a Datamars' client in the party rental and catering industry who is using the Datamars RFID system to track and manage party linens more efficiently while cutting costs.  The second video shows how another Datamars' client is using Datamars' new RFID sorting system to increase business without increasing costs.

"As a technology provider, we firmly believe in using technology, such as online video, to help clients and prospects understand how our RFID technology can improve their businesses," said Ken Boyle, Chief Marketing Officer, Datamars.  He adds, "Prospects can learn from real-world RFID applications how our clients have applied RFID technology and what business benefits have resulted."

Available on YouTube, the ten-minute Datamars RFID videos include interviews with business owners and operators along with footage of the RFID systems in action.

Visit the Datamars YouTube Channel, http://www.youtube.com/datamars, to view, comment and share the new videos.

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About Datamars
Datamars is a leading global supplier of high performance RFID-based solutions. Founded in 1988, the company has developed a broad range of identification solutions based on RFID transponders, readers and antennas and is currently market leader in the animal and textile identification markets. Fully integrated product portfolios, technological innovation and a profound understanding of customer requirements have earned Datamars a reputation for quality and performance worldwide. As an RFID manufacturing company, Datamars works with strong partners and has developed a worldwide distribution network in each of its target markets. Datamars employs more than 160 employees globally with offices in Europe, Asia, Australia and the Americas.

For further information, please contact:
Franz Schoepf Corporate Communications Datamars Via ai Prati CH-6930 Bedano-Lugano - Switzerland Tel: +41 91 935 73 94 Fax: +41 91 945 03 30 franz.schoepf@datamars.com www.datamars.com